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Welcome - The New True Bijoux Blog

Welcome - The New True Bijoux Blog
True Bijoux, an ever evolving jewellery boutique owned by Lindsay Appotive, came to existence in 2006. As the sister store to the highly respected Howard Fine Jewellers, True Bijoux found its niche in its appeal to the fun and fabulous side of a woman’s femininity. The store’s cache of fine, faux and vintage jewellery makes you feel as if you have walked into the ultimate jewellery box; its allure is equally about the experience you have walking through the store as the jewellery inside of it. The store carries the hottest names in jewellery including Pandora, Thomas Sabo and Belle Etoile as well as many independent designers. Charlotte Hosten, Lindsay Howard and Tacori are among these self-made designers, all of whom have an unmatched creative energy obvious through their unique pieces.True Bijoux is also highly regarded for the on site jewellery servicing they offer. The repairs factory is complete with certified gemologists and goldsmiths, allowing customers options for jewellery alterations and/or restorations. The store also guarantees products of the utmost quality.
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For all Jewellery lovers, welcome to the official True Bijoux blog. I'm Lindsay and I have a love for jewellery an eye for fashion but most of all, hearing the stories and sentiments that jewellery represents. Our master goldsmiths and team of GIA gemologists will work to provide you with options regarding cost, design, metals, and stones in order to make your dream jewellery piece a reality. We strive to deliver the best quality products with efficient and personalized service from our exceptional team.

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I have been a jewellery collector since I can remember. Growing up surrounded by diamonds, pearls sparkly gemstones and vintage jewellery. I particularly love to re-style old pieces into new fabulous creations and have a weakness for unique jewellery.

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This blog is dedicated to sharing my love of jewellery, gemstones and the independent artists who push the boundaries of design. I will also, focus on jewellery trends, engagement rings, vintage pieces and any other interesting stories happing in the jewellery world. As well, we will share stories from our jeweller’s bench from how to re-style an old fashion necklace into something fun to the restoration of antique pieces.

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Looking forward to sharing with you an inside look into the jewellery world. I feel fortunate to be working in jewellery, after all it is wearable art. At True Bijoux, quality service is paramount. We cater to our customers by ensuring unparalleled one-on-one service in order to help you find exactly what you’re looking for; we altar, repair, or customize your dream piece.

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